Shiny Object Strategies is led by Huw W. Roberts.

Huw has 20 years of experience in the software and technology industry in marketing, product design, product management, and leadership roles.

Huw recently served as Chief Marketing Officer for BlueCielo, a global enterprise software company with over $40M in revenues.  He overhauled marketing, established a subscription business model, and launched cloud generation products to reposition the company, increasing visibility, and raising the value - resulting in a successful ownership transition for the PE owners and executive team ahead of schedule and above target.

He previously led the go-to-market strategy and execution for Bentley Systems' platform and strategic products, including the flagship brands of MicroStation, ProjectWise, Navigator, the industry-leading subscription program SELECT, emerging product categories in SaaS and Mobile, and strategic new product lines such as ContextCapture for automated photogrammetric 3D model creation – together representing close to $500M in annual revenue.

As a regular speaker at technology events, adviser to government and industry, and media interview subject around the world, Huw is a highly recognized and regarded expert on the advantages that new technology brings to industry.

Huw is an innovative marketing executive who uses creativity, strategy, and leadership to ensure marketing powers business success. He's an inventive strategist who delivers on all aspects of modern marketing, including web, social, search, communications, events, media, PR, sales enablement and loyalty and customer champion programs.   As a visionary leader who develops and empowers talent, Huw inspires teams for top performance, and represents companies to media and analysts, key prospects and customers, and industry, as a captivating public speaker.

Now providing consulting services with a unique blend of experience, skill, and creativity, he continues to influence how exciting new technologies come to market.